Dow Jones, which once competed more aggressively in this space with a product called Telerate, is now pitching something new, called DJ X, to individual investors. Reuters has the products most comparable to what Bloomberg offers. So its a kind of syndication of inside information, obtained by Bloomberg reporters from anonymous sources somehow apprised of the companies that the journalists cover. Bloomberg’s revenue was $7.9 billion last year, most of it from terminals.īloomberg’s competitors, particularly Thomson Reuters and Dow Jones, will clearly try to capitalize on the furor over revelations that Bloomberg’s journalists had access to usage data of terminal subscribers. Those Bloomberg scoops are released to terminal subscribers 15-20 minutes before the news hits the rest of the market. Then growth slowed as some of Bloomberg’s biggest customers trimmed budgets or went under entirely.
The number of terminal subscriptions, which we compiled from various press reports, grew steeply before the financial crisis, hitting 270,000 in 2007. Back in 2001, the price was $1,640 a month.
Bloomberg raised its price much more aggressively between 20. That’s a hike of just 1.3% from the price of $1,975 in 2011, and adjusting for inflation, it’s actually a decline of 3.1%. The city pays the standard rate for a single subscription to the terminal, officially known as Bloomberg Professional, including Bloomberg Anywhere access, which allows the customer to log in from other devices.īloomberg is currently charging single-terminal subscribers $2,000 a month for two-year contracts. Yesterday we published Oceanside’s contract with Bloomberg along with related documents, which you can read here. Launched in 1981, long before PCs and the internet became ubiquitous, the Bloomberg Terminal brought transparency to financial markets. The pricing data in our chart comes from Oceanside, California, which has a Bloomberg terminal for its treasurer. Sitting on the desks of 325,000 of the world’s most influential decision makers, the Bloomberg Terminal is a modern icon of financial markets. Bloomberg declined to comment on its pricing. That price, however, increased proportionally with the single-terminal price over the past decade. But it does charge a lower price-currently about $20,000 a year-for customers with two or more subscriptions, including large banks than can have hundreds of terminals. Bloomberg is famously averse to discounting, and only offers one level of subscription with access to all data.
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